Every page on your site has a few details that are not its words: the line Google prints as the heading of the result, the sentence under it, the picture that appears when somebody pastes a link to it into a message, and the web address itself. They are set in Page settings, in the edit tool, and you can change them yourself. If you have not opened the tool before, How to make edits on an Avistra website shows the sign-in.
Where it is
Sign in, then choose the dots at the end of the bar in the lower right. The menu holds Page settings, Request log and Sign out. Page settings opens on the page you are standing on, so go to the page you want to change first and it is already chosen; the picker at the top of the panel moves you to any other page without leaving the tool.
Under the picker is a preview of a search result. It is not decoration: it is the only place all of this is actually seen, and it follows what you type, word for word, so you can watch the line get too long before anyone else does.
The page title
This is the heading of the search result, and the name in the browser tab. Around sixty characters shows in full; past that it is cut off with an ellipsis.
Write it for somebody who has never heard of you and is looking for what you do. "Lawn care and grounds in Apex, NC" earns the click; "Services" does not, and "Home | Welcome to our website" is worse than nothing. Say the thing and say where, if where matters to your work.
Left empty, the page keeps the title it was built with, which is usually fine. Change it when the built-in one is vaguer than what you would say out loud.
The search description
The sentence under the title. Search engines do not always use it, but when they do it is what decides whether somebody clicks, so write it as a sentence a person would read, not a list of words. Two lines is about right.
Say what is on the page and who it is for. If the page is about one thing, name that thing. Do not stuff it with the same phrase over and over: it reads badly to a person, and it has not worked on a search engine in years.
The sharing picture
When somebody pastes a link to your page into a message, a group chat, or a post, this is the picture that comes up with it. Choose an image sets it; what the picture shows is a line describing it for anyone who cannot see it, which is worth writing properly. Left empty, the site's own picture is used, so a page with nothing set still looks like something.
Pick a picture that says what the page is. A photo of the work is better than a logo almost every time.
The web address
Letters, numbers and hyphens, and short. /lawn-care beats /services-page-2. Change it and the old address keeps working, sending anyone who follows an old link to the new page, and the links to that page from elsewhere on your own site are updated for you. So renaming a page is safe; it is just not something to do casually, because a link somebody saved is a link you would rather not bounce.
Some addresses cannot be changed: the home page, and the pages the tool itself answers. The panel says so when that is the case, rather than letting you try.
Keeping a page out of search
There is a tick for it at the bottom. Use it for a page that has to exist but should not be found, a thank-you page after a form, say, or something you have written but are not ready to show. It leaves the page working for anyone with the link, and asks search engines to leave it alone.
Leave it alone otherwise. A page that nobody can find is a page that is not doing its job.
A post is different
A post's title, summary and picture are set where you write it, not here, so the panel says as much if you open it while standing on one. How to add a blog post on an Avistra website covers those.
If you get stuck
Any of this can come to us instead. Choose Support request in the bar, say which page and what it should say, and we will set it. How to submit a support request on an Avistra website shows how. It is part of your plan.